Vision, Mission and Values

Our Vision

Our vision guides every aspect of our operations by describing what we need to accomplish in order to continue achieving sustainable, quality growth for the town of Smooth Rock Falls.

The community of Smooth Rock Falls is a vibrant, culturally diverse and active community, a place for families and small businesses to thrive. Residents take pride in their community, with a unique small town feel, a great natural environment and a high level of involvement and engagement. Our residents work together to strengthen our community and are welcoming of different cultures and viewpoints.


Our Mission

Our mission, which is enduring, declares our purpose as a community and a municipality and serves as the standard against which we weigh our actions and decisions.

The Town of Smooth Rock Falls leads in the establishment of conditions – social, community and economic – that make our community a great place to live. Through the provision of needed services, leadership in economic development and collaboration with other stakeholders, the Town ensures the well being of the community and its residents, stimulating growth and initiative.


Our Values

Our values serve as a compass for our actions and describe how we behave in the world.

  • Client service excellence is paramount to everything we do. 

The Town exists to serve the needs of the residents of Smooth Rock Falls. Their needs guide our actions and are our first priority. In providing municipal services, we will seek to deliver quality services that meet the changing needs of our residents

  • Decision making is forward thinking and solution oriented, with an appropriate degree of measured risk.

Our community’s success is based on optimism, creativity and the willingness to shape our own destiny. Everything is an opportunity. We recognize that success requires us to pursue new initiatives and embrace change and we encourage innovation in everything we do. We also appreciate the need to be prudent in our choices as not to unnecessarily expose the Town to risk.

  • As stewards of public resources, we will strive to maximize effectiveness and efficiency in everything we do.

We recognize the trust that is placed in us by our residents and will act in a manner that is responsible and transparent. We will ensure that public funds are used wisely and for the intended purposes, with an appropriate balance between the cost of the service and the value provided. We will be open to different ways of doing things.

  • Collaboration is critical to our success.

We will encourage other parties to work with us to in meeting the needs of our community and ensuring the well-being of our residents. We will be open to partnerships as a means of doing business and recognize that success for the community is dependent on all parties.